| Parsippany, NJ Jan 3, 2007 -
Beginning Monday, January 8, Budget Rent A Car System, Inc., Canada's leading vehicle rental services company with more than 300 locations across the country, will become a national sponsor and reward supplier in the AIR MILES® Reward Program.
Budget customers who are AIR MILES Collectors will earn one reward mile for every $10* spent on car and truck rentals at Budget locations in Canada. AIR MILES Collectors can also redeem reward miles for car rentals at Budget in Canada for as low as 320 reward miles per day for a compact car. As a bonus, Budget customers who rent a car or truck between January 8 and March 15, 2007 will earn triple AIR MILES reward miles.
“We are constantly looking for ways to enhance the travel experience for our customers,” said William Boxberger, vice president and general manager of Budget Canada. "With our new AIR MILES partnership, we will be adding to the value of every rental and providing our customers with one more reason to think of Budget for their car rental needs.”
The AIR MILES Reward Program is Canada’s premier coalition loyalty program with approximately nine million active Collector accounts and two-thirds of Canadian households actively collecting reward miles.
“Our partnership with Budget further enhances the breadth and depth of our reward portfolio,” said Caroline Papadatos, chief knowledge officer, AIR MILES Reward Program. “We are committed to partnering with leading brands that offer our Collectors a broad range of collection opportunities and choice from coast-to-coast.”
To reserve a Budget vehicle, customers should visit www.budget.com or call 1-877-467-2328. (English Canada). For online reservations in French, customers can visit www.budget.ca or call 1-877-678-4301 (French Canada). Reward miles can be earned and redeemed in Canada only. To redeem reward miles, Collectors can call 1-888-AIR MILES.
About the AIR MILES® Reward Program
Founded in 1991 The AIR MILES® Reward Program is Canada's premier coalition loyalty program. More than 9 million active Collector accounts, representing approximately two-thirds of all Canadian households, actively participate in the Program.
The AIR MILES Reward Program allows Collectors to indulge in leisure, entertainment, merchandise, travel and other lifestyle rewards quickly, simply by doing their everyday shopping for products and services at AIR MILES Sponsors. AIR MILES reward miles can be redeemed for more than 800 different rewards, such as movie passes, family attractions, electronic merchandise, sports and recreation, travel and more.
Collectors can shop and collect AIR MILES reward miles at more than 100 brand-name Sponsors across the country, representing thousands of retail and service locations nationally, including BMO Bank of Montreal, RONA, Shell, SportChek (Sports Experts), The Shoe Company, American Express, A&P, Sobeys, Safeway and IGA, and airmilesshops.ca. The AIR MILES Reward Program's website is airmiles.ca.
Budget Rent A Car System, Inc. is the owner and franchiser of one of the world's best-known car rental brands with more than 1,800 car rental locations in the U.S., Canada, Latin America, the Caribbean, Australia and New Zealand. The company also operates Budget Truck Rental and is a wholly owned subsidiary of Avis Budget Group, Inc. (NYSE: CAR). For further information, visit www.budget.com.
*Miles awarded on net time and kilometre charges only. Miles not awarded on taxes, surcharges, optional items (such as LDW) and fuel. Other terms and conditions apply.
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For more information:
Budget Rent A Car System, Inc.
AIR MILES Reward Program/Alliance Data Loyalty Management Services
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