New Budget Program To Raise Money For Historical Black Colleges and Universities
Apr 14, 2005
Budget Rent A Car System, Inc. today announced its sponsorship of the Tom Joyner Morning Show “Sky Shows,” a series of live remote broadcasts of the nation’s #1 syndicated urban morning show. The shows are free to the public and regularly feature a national recording artist or group and the cast and crew of the Morning Show.
Through the end of the year, Budget will offer Tom Joyner Morning Show listeners a discount on weekly and weekend rates while raising money for Historical Black Colleges and Universities (HBCUs). For every completed rental made in connection with the Tom Joyner Sky Show discount promotion, Budget will donate $1.00 to the Tom Joyner Foundation, which helps students continue their education by providing money directly to HBCUs.
Budget will hold a raffle at each of the 20 Sky Shows scheduled this year in cities such as Richmond, Nashville, Houston, Philadelphia, Atlanta, Orlando and Las Vegas, and one lucky attendee from each venue will receive a Budget Travel Giveaway. The prize, valued at $500.00, includes a weekly car rental from Budget and an American Express gift cheque.
“Budget recognizes the growth and buying power of the African American consumer and we are working hard to earn their loyalty,” stated Scott Deaver, executive vice president of marketing for Cendant Car Rental Group, parent of Budget. “Through our special relationship with Tom Joyner, we are now able to offer his loyal listener base a great value while providing financial support to the HBCUs that are responsible for educating generations of African Americans.”
“This is great news for students attending HBCUs,” said Joyner. Joyner’s radio show reaches some 8 million listeners in 115 markets. “The partnership will help fulfill our sole mission of keeping students in school at HBCUs.”
To make a reservation and receive the Tom Joyner Sky Show discount, customers can visit www.budget.com or call 1-800-BUDGET-7. For complete details, including terms and conditions, visit www.budget.com/skyshow.
Budget Rent A Car System, Inc. is the owner and franchiser of one of the world's best-known car rental brands with nearly 1,800 car rental locations in the U.S., Canada, Latin America, Caribbean, Australia and New Zealand. The company is part of Cendant Car Rental Group, a wholly owned subsidiary of Cendant Corporation (NYSE: CD), a diversified global provider of business and consumer services primarily within the travel and real estate sectors. For further information visit www.budget.com or www.cendant.com/media.
Senior Associate, Public Relations
Cendant Car Rental Group
6 Sylvan Way
Parsippany, NJ 07054
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