First Rental Car Loyalty Program for Travel Professionals Still Growing
Mar 20, 2007
Budget Rent A Car System, Inc. today announced an anniversary celebration in honor of the 10th anniversary of Unlimited Budget®, the company’s loyalty program for travel professionals. The anniversary celebration includes a variety of new and exciting ways for Unlimited Budget members to earn additional rewards, including:
$10 earning power – For the remainder of 2007, members can earn $10 on every rental of 10 or more days – more than three times the amount rewarded previously.
New points earning schedule – Unlimited Budget continues to pay on everything – every rental, every car class, any length of rental, including rentals of just one day. Now, members earn points based on length of rental; making it easier and simpler to earn rewards.
Lower card issuance threshold – Members now receive their stored value MasterCard card faster - after earning just 10 points through Budget or hotel partners. Once members have accumulated 10 points, they receive an Unlimited Budget stored-value MasterCard card loaded with $10 that they can use to make purchases anywhere MasterCard debit card is accepted, including ATMs.
Five-day rental sweepstakes – Through May 4, 2007, members who book a qualifying Budget rental of five days or more will automatically be entered into the “Unlimited Budget 10th Anniversary Sweepstakes.” Each week, Budget will award 10 lucky travel professionals, selected at random, with $100. Winners will receive the prize money on their stored-value MasterCard card.
“When Unlimited Budget was introduced in 1997 it was the first rental car loyalty program for travel professionals,” said Kaye Ceille, senior vice president of travel and partnerships for Avis Budget Group, parent of Budget. “Now, 10 years later, 20 percent of our active members have been with the program since its inception. We’re proud to celebrate such an important milestone and Budget remains committed to finding additional ways to reward travel professionals for their loyalty.”
Membership in Unlimited Budget is open to travel professionals in the United States, Puerto Rico and the U.S. Virgin Islands. For more information on the program or to enroll, travel professionals should visit www.unlimitedbudget.com. For more information on the Unlimited Budget 10th Anniversary Sweepstakes, including terms and conditions, members should visit www.unlimitedbudget.com.
About Unlimited Budget
Unlimited Budget is the premier travel agency loyalty program for Budget Rent A Car through which members can earn valuable reward points on all completed business and leisure car rental transactions in the United States. Members can also earn points for completed bookings with Budget hotel partners, including Hilton Hotels & Resorts®, Conrad®, Doubletree®, Embassy Suites Hotels®, Hampton Inn & Suites®, Hilton Garden Inn® and Homewood Suites® by Hilton hotels.
With each booking, points are deposited in a special account in the travel professional’s name. Once a member has accumulated 10 points, the agent receives an Unlimited Budget stored-value MasterCard® card loaded with $10 that can be used to make purchases anywhere MasterCard debit card is accepted, including ATMs. Additional credits are automatically deposited.
Budget Rent A Car System, Inc. is the owner and franchiser of one of the world's best-known car rental brands with more than 1,800 car rental locations in the U.S., Canada, Latin America, the Caribbean, Australia and New Zealand. The company also operates Budget Truck Rental and is a wholly owned subsidiary of Avis Budget Group, Inc. (NYSE: CAR). For further information, visit www.budget.com.
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