Great Rate – and Your Choice of Great Car
Sep 23, 2004
Recent research shows that “ability to choose” is the top rated desire among car renters*. Budget Rent A Car System, Inc. today launched “Freedom of Choice,” a promotion that provides customers with a choice of vehicles within their reserved car class at the time of rental, rather than the customer service representative assigning the car to them. For example, customers who rent a compact car and ask for “Freedom of Choice” at the counter will be given the choice of a Ford Focus or another quality compact car in the Budget fleet. Customers renting a full-size vehicle will be given the choice of a Ford Taurus or another vehicle with similar passenger and luggage capacity. Customers will be encouraged to select the one that complements their style.
Beyond offering customers “Freedom of Choice,” Budget also has launched great deals on airport rentals. Now through December 15, 2004 customers can rent a compact car (Ford Focus or similar) for $23 a weekend day or $149 a week. Customers must mention Rate Code MG for the weekend day rate or Rate Code MH for the weekly rental rate. Rates are valid for pickup through December 15, 2004 at participating Budget airport locations and are subject to availability. Blackout dates apply. For complete details, including the terms and conditions of this promotion, visit the “deals” section of budget.com .
“We're happy to bring customers ‘Freedom of Choice',” stated Scott Deaver, executive vice president of marketing for Cendant Car Rental Group, parent of Budget. “Renters can pick the car that speaks to them.”
The Budget “Freedom of Choice” promotion is available at participating airport locations in the United States through November 14, 2004. The program is not a guarantee for car make or model – car choice is subject to availability at time of pick-up. For more information, visit budget.com .
Budget Rent A Car System, Inc. is the owner and franchiser of one of the world's best-known car rental brands with more than 1,900 car rental locations in the U.S., Canada, Latin America, Caribbean, Australia and New Zealand. The company is a wholly owned subsidiary of Cendant Corporation (NYSE: CD), a diversified global provider of business and consumer services primarily within the travel and real estate sectors. For further information visit budget.com or cendant.com/media.
Senior Associate, Public Relations
Cendant Car Rental Group
6 Sylvan Way
Parsippany, NJ 07054
*Cendant Car Rental Group Customer Segmentation Study conducted by Chadwick Martin Bailey, June 2004. The study was completed nationwide by 2,400 U.S. car renters over 21 years old.
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