« back to all press releases

Press Release

Budget Delivers Books To Support Martin Luther King, Jr. Literacy Initiative
Parsippany, NJ Mar 17, 2005 -

Budget Truck Rental today announced that it recently delivered more than 1,000 books to the children at Mount Sinai Hospital to support New York City’s Martin Luther King, Jr. Literacy Initiative and Reach Out and Read of Greater New York.  The books, delivered to the hospital’s pediatric ward, were donated by Parsippany, NJ-based employees of Cendant Corporation, parent of Budget Truck.

“We are proud that our employees have stepped up to support a literacy campaign that puts books in the hands of children and adults,” stated Robert Salerno, president and CEO of Cendant Car Rental Group. 

The Martin Luther King, Jr. Literacy Initiative is part of larger literacy campaign by the NYS MLK, Jr. Observance Planning Committee with support from Governor George E. Pataki.  The MLK, Jr. Literacy Initiative collected over 17,000 new and gently used books for distribution to elementary schools, middle schools and medical programs in the New York City area through the NYC Department of Literacy and Reach Out and Read of Greater New York.

Reach Out and Read of Greater New York’s mission is to provide the training and resources necessary to put books into the hands and homes of every young child.  Reach Out and Read trains doctors and nurses to advise parents about the importance of reading aloud and to give free, quality books to children at pediatric check-ups from six months to five years of age, with a special focus on children growing up in poverty.  By building on the unique relationship between families and medical providers, Reach Out and Read helps families and communities encourage early literacy skills so children enter school prepared for success in reading.    

About Budget Truck
Budget Truck Rental is the second largest consumer truck rental company in the United States, operating through a network of approximately 2,500 corporate owned dealer and franchised locations throughout the continental United States, serving both the consumer and light commercial sectors.  The company is part of Cendant Car Rental Group, a wholly owned subsidiary of Cendant Corporation (NYSE: CD), a diversified global provider of business and consumer services primarily within the travel and real estate sectors. For further information visit www.budgettruck.com or www.cendant.com/media

Alice Pereira
Senior Associate, Public Relations
Cendant Car Rental Group
6 Sylvan Way
Parsippany, NJ 07054
973-496-6113
alice.pereira@cendant.com

 back to top

100 percent smoke free fleet in U.S. and Canada. Budget is your earth friendly alternative Budget is your earth friendly alternativecopyright © Budget Rent A Car System, Inc